Sales and marketing are usually packaged together as peas in a pod, but modern marketing is no longer about sales. Your customers are not lemmings that want to be sold something. They’re people. People with needs, wants, hopes, and dreams. Tell them a story or paint the picture about how you can help them with those needs, wants, hopes, and dreams, and then maybe they’ll trust you with their business.
Be authentic in this process. Be engaging. If you and a potential client cannot find a commonality, it’s unlikely you’ll have a lasting business relationship.
This can be both good and bad where social media is concerned. Too much in business social media is about sales, not enough about “the real you.” However, too much of “the real you” and not enough calls to action will produce less than favorable results in terms of ROI.
How are you balancing this in your company’s social media activities?